Generative AI Ethics Case Study: How We Created The SEOxUX Legend In 7 Days
- Crissy Freeman
- Dec 29, 2023
- 4 min read
Updated: Dec 30, 2023

Some are already thinking, 'Get out of here! A book made with AI?' Others know nowadays it's not such a far-fetched concept. The question is: 'Are books made with AI even worth the read?' We think so.
However, there's is a catch. When we say, 'made with AI', we mean AI was used during the process of making a book, rather than the book being made 'by' AI.
It's one thing to create a piece of content with AI, be it an image or text, but it's another thing to have something people want to read or look at. There are huge ethical concerns going into 2024 with regards to repetitive and unreliable content created by AI pushed and out en masse on the daily. We'll discuss these ethical concerns later in the writing.
Sure, you can create an entire 300 page book with AI in probably a day or two, but you're going to run into some issues.
The first and most obvious issue is that you'd have a wall of text that doesn't look too pretty. The second would probably be that phrasing, words, and information will most likely be repeated a lot, depending on the sophistication of the AI. Third, you'll have no underlying formatting, structure, or progressive flow to the text.
These are all things that computer scientists and developers are working hard to emulate with AI. There are some AI applications that have features to apply formatting or structure, but you usually have to pay for it or it's unreliable in the length of 300+ page book.
And so, we enter the renaissance of the digital world, where creators and businesses alike work in tangent with AI to create masterful content. The first and most notable of this new-age content being the SEOxUX Legend.
So, how did we create this beautifully formatted, 350 page book with no redundant content and relevant, stunning illustrations?
The Process:
Step 1: To start, we simply asked ChatGPT 3.5 to create an engaging, but informational guide on SEO in User Experience, to which it gave us the 9 chapters with a summary for each chapter. We then added our spice to the names and summaries of each chapter, and then we proceeded with the next step.
Step 2: We edited and plugged each chapter individually back into ChatGPT and asked it to create the concepts in the sections for each chapter. In each section, we then edited and generated sub-sections for further elaboration by plugging the main sections for each chapter back into our generator.
Step 3: We meticulously proofread for consistency and edited the generated content to add a human charm and trimmed out repetitive or redundant content and over-used words.
Step 4: We used Midjourney to generate images that were not only appealing to look at, but relevant in context to each section of the book.
Step 5: We rigorously added formatting that included various heading elements, bullet points, numbering, coloring, etc. to create an experience that was more than just reading through text.
And voila, 7 Days and 100 hours later, you have The SEOxUX Legend; not only is the book chalk full of informative and engaging content, the writing has the character of an adventure story. Read it and find out for yourself.
Generative AI Ethics And AI Content Ethical Concerns

Going into 2024, we face a huge dilemma in the realm of BIG Data. That is that we have TOO much data and online content. Businesses that don't have the tools or expertise to compete are faltering and falling behind to the tech giants, becoming lost in an ocean of numbers and letters.
Not only that, how long is going to be until this bubble explodes and not even the tech giants can keep up with the amount of crap we push out on the daily?
Having huge social networks with people constantly posting menial things is one thing, but then throw repetitive and low-quality content generated en masse into the mix, and you have an even bigger problem.
Let this be the official ruleset for operating with AI content generation. Google says this in their blog post on Search And AI Content - two important things that tell us a lot about the ethics in AI Content generation:
We reward high-quality content anyway its produced.
And:
You should consider specifying how something was created to users.
These two things give us the basis for what White-Hat SEO'ers should be adhering to already.
Post high-quality content that adds to the solution - not the age-old and growing spam problem.
Be honest about your content.
Also, this is kind of an unspoken rule, but if you're going to generate something, make sure you know about the thing you're generating. Otherwise, how are you suppose to edit and proofread to make sure the information you've generated is accurate?
We feel The SEOxUX Legend can set the bar that websites, businesses, and users should live up to, regardless of if AI is used during the process of delivering content online. We believe it is the golden standard for Generative AI content. There is no way you'll walk away from this book without gaining some type of valuable insight - be it something about SEO and UX, or something about the capability of polished AI generation.
Also, we generate content with the intent to educate people. Not only that, we created it for a niche field that currently could use more content like it. The overall purpose of the book is to instill a sense of imagination and wonder into those new and old to Search Engine Optimization and User Experience.
So, what are you waiting for? Read it now!
Thanks For Reading,
Crissabelle
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