OK, We Admit It - We Used ChatGPT For Content On Our Website

---

The cat's out of the bag! Just so you know, though, we didn't use AI to create this blog post.

We're on the precipice of 2024, and now more than ever are businesses, entrepreneurs, and savvy technomancies leveraging the power of Generative AI like ChatGPT to create content and automate business processes. It's nothing new really, but there is an huge problem emerging on the digital horizon.

TOO MUCH DATA. Like, seriously, this is no joke. Read into Exploding Topics' article on 'Amount of Data Created Daily (2024)', and you'll see that we're starting to hit numbers that are in no small way unsubstantial. If you look at their graph on the growth of daily created data since 2010, it is a text book example exponential growth.

The amount of daily created data since 2010 has grown 6000%.

That was before the recent boom of AI Generative content. Now, everyone and their mother is a content creator competing in the same echo chamber for some shred of light to beam down from the digital heavens onto their pages. We are going to collapse.

Deep breaths. Sorry, rant over!

Anyways, yes, we did use AI Generation to assist in the creation of some of the content on our website, mainly our AI created guides. Heck, we've also integrated ChatGPT into our SEO tools. In fact, if you haven't already, read into our case study on how we created The SEOxUX Legend in 7 days. We're here to elaborate on the practice of ethical AI and white-hat SEO.

Quality, Not Quantity

---

If you were to use any of our guides or tools, you're not going to walk away empty handed. They provide value and are educational in context. Rather than being generated solely for the purpose of having more content, we put some love into the content to make it unique, engaging, and pass the SEO health check.

Google and search engines alike have made it explicitly clear that what they need is not more content, but unique content that answers users queries and provides insightful information. To learn more on this, take a quick look at their post on Google's search guidance about AI-generated content. Yet, the amount of repetitive, redundant, and unnecessary content is growing exponentially due to the hype around how AI can help make the average person earn an easy living.

And because the amount of content is becoming too hard to filter, this introduces another problem.

Soon, there will be no more competition - only huge monopolized industries with large teams and those adept at gaming the system.

Think about it, 99% of businesses are small businesses, yet we only see those small businesses at the top of the rankings 5% of the time. The other 95% of the time is big business. This is a HUGE offset.

Who do you always see when you go shopping online? Amazon.

What are the first websites you see when looking for anything related to SEO? Ahrefs and Semrush among others.

Who comes up in most results for business-related inquiries? Forbes.

What search engine/social network is predicted to surpass Google in the next 5 - 10 years? Believe it or not, Reddit (and Tik Tok if that counts). Take a look at the interesting points outlined in this article about Reddit search vs. Google search.

Most of the time, you can expect quality from these big businesses, so the issue is not that big businesses are unfairly overpowering small businesses online. The real issue is that AI and algorithms can develop bias, and that's one of the primary concerns AI Engineers must consistently address in their programming.

To elaborate, take this scenario:

Scenario: Google is ranking 3 different websites for the same keywords. The first website is a big business with 100's of employees doing around the clock SEO and content marketing. The second website is a small business with just a few employees who create meaningful, engaging content that is valuable to users who come across it. The third website is using AI generation to create the same kind of content as both the first and second, but they're doing it en masse with no markup or formatting and pushing it out on the daily.

Who do you think Google will favor in the rankings in this scenario? 9 times out of 10, it will be the first website, regardless of whether or not their content being ranked is more valuable to users than the second website.

So, even though the second business could have a piece of content that is much more relevant or valuable to a user during their search, it will still be difficult for that small business to outrank larger businesses. This is due in no small part to the plethora of businesses offering no real value with their content. Basically, what happens is along the lines of confirmation bias and cognitive bias, which are both forms of implicit bias in AI and machine learning. Fun Fact: Google uses AI in search.

It becomes a necessity for search engines to create these bias, as the amount of data processed daily is a ton. And because search sees so much of the same repetitive content, less reputable businesses will become hindered in the rankings, search will be forced into their bias', and it will start taking the path of least resistance almost every time.

So, how does one contribute to the solution and not the problem?

ChatGPT AI Ethics And Best Practices

---

There are a few practices we think all content creators should consider when it comes to AI generated content or AI-assisted content.

First, content creators and search engine optimizers alike should always format and markup their content. Markup meaning to give any piece of content a bit more spice by adding images, optimizing and formatting headings, adding internal and external links/resources, including metadata, adding schema, etc. Make it highly functionable and look nice.

Second, seek to bring something original, unique, and informative to the table. Entertainment is one thing, and there is a lot of bad entertainment; but it's still entertainment. Next to that, the only other type of content should be semantic in nature. Seek to answer questions and provide value for users.

Third and we're kind of repeating ourselves here, don't create content for the sake of creating content or with the intent to game the system by having more or similar to ranked content. Create with the intent to provide value for users browsing the internet.

Having said all that, content creation is one thing to master and marketing is another to actually drive traffic. Follow these practices and contribute to the solution, rather than the growing data problem.

Thanks for reading and HAPPY NEW YEAR 2024!

Crissabelle